Challenge

Our client’s public safety team was looking for ways to better understand the first responder community online.

Engagement

Our engagement team assembled a unique set of tools, people and intel providers for the approach and methodology applied to this project. The intent was to map police, fire and medical emergency response communities online to better understand the needs of these communities and to identify the community influencers. So that the government may better disseminate useful information to assist first responders with research and development funding, adding value to the Canadian emergency management marketplace.

Impact

A significant knowledge uptake was received, along with a better understanding of how to insert government stakeholders into the conversation. Helping first responders’ access new funding for innovation.

Insights

As a result, the client was able to identify the largest social media policing community online. Allowing researchers to better listen and understand the operational needs of the law enforcement community.